The SEAT Toledo was not only the Official Car of the Barcelona 92 Olympic Games, it was also the "Car of the Champions". All Spanish medallists received a unit of the exclusive SEAT Toledo Podium.

SEAT, a company born in Barcelona and closely linked to the city, became a Partner and Supplier of the future Barcelona 92 Olympic Games as early as June 1988. Almost three years later, at the 1991 Barcelona Motor Show, the brand unveiled the new SEAT Toledo, designed by Giorgio Giugiaro with a concept unprecedented at the time: a 3-box saloon with a large tailgate.

The Toledo was an immediate commercial success: in just nine months 100,000 units had already been built. Being the brand’s latest novelty before the Games, the Toledo became Barcelona 92’s Official Car. A large portion of the fleet of 2,100 vehicles supplied by SEAT, intended for the transport of athletes, organizers, Olympic committees and delegations, were Toledos. In addition, SEAT’s Technical Center in Martorell designed the Toledo Eléctrico Olímpico, a 100% electric prototype that was used to lead the Olympic marathon event.

There was another Toledo created especially for Barcelona 92, the Toledo Podium. If the Toledo was the Games’ Official Car, the Toledo Podium was the Car of the Champions. It was an exclusive vehicle intended as a prize for the Spanish medallists.

SEAT made an optimistic estimate of 20 units (in Seoul 88 there were only four Spanish medals), but that had to be increased due to the successes of Spanish athletes. Finally, there were 22 home medals and 24 Toledos Podium were produced - the remaining two units are part of the SEAT HISTÓRICOS Collection.

The Toledo Podium was based on the 115 HP Toledo 2.0i GT. It was recognizable by its two-tone Marengo grey metallic paint, with 15-inch wheels and a discreet "Podium" logo on the sills’ rear side.

Inside, it offered a finish of the maximum luxury, entirely cream-coloured, with leather upholstery and wooden inserts on the dashboard, doors and gear lever. It even had a fax and phone between the front seats, then an unheard-of gadget. The Toledo Podium was valued at about 4 million pesetas, around 40% more than the Toledo 2.0i GT.

The Olympic Games started on 25th July 1992... and on the 29th the first Spanish gold medal was won. José Manuel Moreno won the individual standing start cycling time trial kilometre and became the first athlete to receive a SEAT Toledo Podium. The young man from Cadiz was part of the Spanish Olympic cycling team, which was sponsored by SEAT.

After the Olympic Games, in October, a Toledo Podium was shown on SEAT’s stand at the 1992 Paris Motor Show, next to the Toledo Eléctrico Olímpico prototype, as a symbol of the Spanish brand's support for the Olympic event and the country's athletes.